As a brand-new marketing method, Internet promotion (seo) has attracted the attention of more people, and marketers from all walks of life have joined. It is hoped that this brand new marketing model will bring benefits to the enterprise and bring a brand new opportunity. Based on personal work experience, here are the skills that the medical device industry needs to master in network marketing. Hope to help friends in the medical device industry.

　　1. The most basic thing for online marketing is that the company has its own website, publishes the company's product information, company dynamics, promotes corporate culture, improves online after-sales, and provides online customer service. Of course, this needs to do a good job in website optimization, and the company website needs to be found through keywords or company information in various search engines to be effective.

　　2. Form your own communication tribe, join the blog circle, Baidu medical device post bar, QQ group, etc., for members in the circle, regularly publish recommended products, product introduction, after-sales service and other information that is beneficial to the company and product promotion.

　　3. Joining the business platform (B2B platform) of the medical device industry, many friends have focused their attention on well-known business platforms such as Alibaba and HC, while ignoring the highly professional industry websites. A commerce platform like Alibaba has comprehensive information, but it is not very specific. Therefore, some product information, especially new site products, will surely sink the information, and the chances of customer searching are rare. It is better to join a professional medical industry website. Of course, large websites like Alibaba and HC cannot be left behind. After all, online promotion itself also needs to accumulate traffic and information bit by bit, and slowly tap potential customers.

　　4. Join the medical industry community marketing, the typical is to join the medical device industry forum, there are many on the Internet, you can write professional articles, promote product information and company website, introduce traffic, so as to increase the visibility of the company's brand and medical device products, and gather the community Popularity pushes the company's brand to the peak of the industry.

　　5. In addition to free website promotion, there is also paid marketing. Search engine bidding promotion and B2B platform paid advertising is a quick way to increase the company and product visibility, of course, this also greatly increases the cost of company network marketing.

　　 In short, to do a good job in network marketing requires not only professional promotion skills, but also perseverance. After three days of fishing and two days of exposure, your website will not be accepted by search engines. Website marketing should take the road of humanization. If you seek promotion skills ignorantly, there will be cheating to a large extent. This is also an abomination to search engines. Therefore, it is necessary to operate the website from the customer’s perspective to provide customers with high-quality information and Convenient service.